The Perfect Pairing: Coffee & Design in Downtown Redding
Something exciting is brewing in downtown Redding, California and it’s more than just the smell of freshly roasted coffee beans. The heart of our city is about to welcome a new pairing that locals and visitors will be buzzing about for months to come: Curated Furniture & Decor is opening right next door to Theory Coffee Roasters.
Yes, you heard that right. Coffee + Design, side by side, creating an experience unlike anything else in the North State.
Why This is Redding’s New Buzz
Downtown Redding has been steadily transforming into a hub of creativity, community, and culture. With Theory Coffee Roasters playing an intricate role as a beloved local institution, and Curated Furniture & Decor bringing intentional design and style to California Street, this new pairing feels like the natural evolution of downtown’s growth.
And it’s more than just a convenient location; it’s the creation of a lifestyle destination.
Theory Coffee Roasters: More Than Just a Cup
If you know Redding, you know Theory.
Their award-winning coffee is no small feat. Theory has earned recognition on the national stage, including First Place in the Golden Bean competition, proving that our small city has big flavor.
Their in-house pastries are the perfect pairing: made fresh, crafted with care, and as memorable as their lattes.
They’ve become the heartbeat of downtown mornings, a place where locals gather, students study, entrepreneurs connect, and travelers discover the best of Redding’s hospitality.
Theory is more than a coffee shop; it’s a community anchor. And now, with Curated moving in next door, that anchor extends into a whole new experience.
Curated + Coffee: Comfort Meets Inspiration
We believe your home should feel like your favorite cup of coffee: warm, comforting, and energizing. With our new location right next to Theory, we get to bring that philosophy to life in a way that’s truly unique:
Imagine grabbing your cold brew or cappuccino, then walking a few steps over to lounge in our showroom.
While you sip, you can browse thoughtfully curated furniture, decor, and design inspiration in a space designed to feel like home.
It’s more than shopping: it’s a moment to slow down, breathe, and imagine what’s possible for your own space.
Because design, just like coffee, is about more than the surface level. It’s about creating rituals, finding comfort, and surrounding yourself with what inspires you.
But there is more…
Right between Curated and Theory, Organic Pilates is opening their new studio and athleisure boutique, bringing high-end fitness, movement, and luxury shopping opportunities to our little corner of Redding. With curated home design, award-winning coffee, and mindful movement all within a few steps of each other, this block of Market Street is about to become the ultimate downtown destination.
Not only will you be able to enjoy energizing workouts and wellness-focused movement, but you’ll also have access to their thoughtfully selected athletic wear and athleisure pieces. It’s the perfect blend of fitness, fashion, and lifestyle to round out this new pocket of downtown.
This exciting trifecta - Theory Coffee Roasters, Organic Pilates, and Curated Furniture & Décor - is elevating what it means to experience downtown Redding. Coffee lovers, design dreamers, and wellness enthusiasts now have a go-to destination that celebrates creativity, health, comfort, and community. Whether you’re a local looking for your new favorite weekend hangout or a visitor exploring Northern California, this stretch of Market Street is about to be your must-stop spot.
Why It Matters for Locals & Visitors
For locals, this is a new way to enjoy the city you love. Downtown is becoming a destination: a place where you don’t just grab a coffee or pick up décor, but where you spend time, connect, and invest in your lifestyle.
For visitors, this pairing makes downtown Redding a must-see stop. Sip an award-winning latte at Theory, step into Curated to explore beautifully styled spaces, then head out to discover murals, shops, and the Sundial Bridge nearby.
In other words, it’s the perfect introduction to the spirit of Redding: creativity, comfort, and community.
A New Level of Comfort is Coming
Our doors are opening soon, and we can’t wait to welcome you. Whether you’re a coffee lover, a design enthusiast, or simply curious about what’s happening downtown, you’re invited to come see why this pairing is the next big thing in Redding, CA.
Because when you combine award-winning coffee and pastries with beautifully curated design, you don’t just get a shop or a café, you get an experience.
NEW DOORS OPENING 10.01.25
Curated Furniture & Decor
1282 California Street, Redding, CA 96002
Right next door to Theory Coffee Roasters
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